Strauss's Blue Danube Waltz was etched into pop culture by Stanley Kubrick in "2001 - A Space Odyssey". Now, both in homage and to illustrate a medical team's tight choreography, Ralph Colelli brought the waltz forward to 2007. Directing an HD spot for award-winning St. Luke's Hospital, Colelli utilized prime lensing to create a narrow depth, cinematic feel. Shot with a high-res Panasonic Vari-Cam & Pro-35 adapter, this digital "odyssey" keeps a warm bedside manner. 5-Star Heart.

Grabbing attention in Las Vegas with a giant hand - crushing coal into diamonds! Sprocket Fuel director Ralph Colelli recently completed 3 consumer spots for Fruchtman Marketing and client, Vegas-based American Gem Society. But with the International Gem Society Conference in town, they wanted more exposure. The solution: a dynamic spot on McCarran Airport's huge video screens. Powerful visuals with ethereal music from L.A. band Dengue Fever, make The Hand a real grabber!

Heartfelt insights from students on the possibilities in their lives through the power of a university education are at the core of four spots directed by Ralph Colelli for Bowling Green State University.
American Dream  |  Expansion  |  Science

Blood, water, and falling leaf images, shot in super slo-motion using the latest high-speed digital technology, metaphorically represent nano-technology. That's the philosophy underlying QuadraSpec and Hoosier Hardwoods, developed for Purdue University by Hetrick Communications & SprocketFuel director Ralph Colelli. The spots will air during Purdue sporting events.

Register's Auto Collision of Wilmington needed spots that would stand apart from the usual local fare. Colelli and long-time collaborator Jason Smith, chose a comedic approach based on Bob Newhart's off-kilter phone conversations as owner of the Stratford Inn on the Bob Newhart Show. Volvo Man & Saturn Girl explore the moments after a crash, waiting for a tow truck.

Director Ralph Colelli just completed a childhood obesity campaign for the State of Indiana and agency Hetrick Communications. An overwhelming positive response to the project has Hetrick seeking the national promotion of the spots. Two concepts were created, each as a :30 and a :60. Click the following links to see the Keisha concept as a :30 & Mother as a :60.